How We Calculate
CPM Model
CPM (Cost Per Thousand Impressions) is the standard pricing model. Use the slider to adjust the rate based on your vertical — coding assistants typically see $12-18, travel and shopping apps $20-35, and health and education $14-20.
Fill Rate Impact
Fill rate represents the percentage of available ad slots that actually show ads. Higher fill rates mean more revenue per session. Our platform targets 60-90% fill rates through demand optimization.
Monthly Impressions
Calculated as: Monthly Active Users × Sessions per User × Ads per Session × Fill Rate. This gives you the total number of ad impressions served to your users each month.
Revenue Formula
Monthly Revenue = (Monthly Impressions / 1000) × CPM. Your annual revenue is simply the monthly amount multiplied by 12. Real earnings may vary based on seasonal demand.
What Affects Your CPM?
CPM rates vary by audience type, content category, geographic distribution, and market demand. AI-focused applications typically see strong advertiser interest. Your actual CPM may be higher or lower than the $15 baseline depending on your specific audience. We provide real-time reporting so you can track your exact performance.