Advertising Benchmarks
How AI conversational ads compare to traditional digital channels
Why CPMs Are Higher
AI conversational ads command premium pricing because they deliver superior value across multiple dimensions. Intent quality is dramatically higher—our ads appear in real-time conversations where users actively seek information, rather than interrupting user behavior on traditional channels. This contextual relevance drives deeper engagement and higher conversion rates.
Engagement depth is unmatched. Users spend time interacting with conversational ads, reading product details, asking clarifying questions, and exploring options. This extended interaction time creates lasting impressions that far exceed brief display ad exposures. Additionally, there's no ad fatigue—each conversation is fresh, and users see fewer competing ads, meaning your message stands out.
Contextual relevance ensures your ads appear only when topics are actively being discussed. The AI understands conversation context and serves your ads when they're genuinely relevant to what the user is exploring—a level of precision that behavioral targeting simply cannot match.
What Advertisers Can Expect
Auction mechanics work transparently. You set bids per impression, and our system matches your ads to the most relevant conversation contexts. Real-time bidding ensures you only pay when your ads appear, and auction competition drives the most valuable placements toward brands with competitive bids.
Targeting is precise and brand-safe. You can target by conversation topic, content category, and audience intent signals—all without relying on personal user data or tracking. This keeps your brand adjacent only to relevant content while respecting user privacy. Blocklists and category exclusions give you full control over where your ads appear.
Measurement is straightforward through lift testing. We track engagement metrics—clicks, conversation participation, and user feedback—alongside conversion data you integrate from your systems. This gives you clear attribution and helps you optimize campaigns based on real, measurable outcomes rather than proxy signals.
Getting Started for Brands
Create Account
Sign up in minutes with your company information. We'll verify your brand and set up your advertiser account with access to our self-serve campaign builder.
Set Budget & Targeting
Define your daily or lifetime budget, select conversation topics and categories for targeting, and configure any exclusions or brand safety preferences.
Launch Campaign
Upload your ad creative, review placements, and go live. Your ads will begin appearing in relevant conversations immediately, with real-time metrics tracking every impression.